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Fast moving consumer goods are defined as products with short shelf lives and short storage periods. Consumers don't think a lot when they make a selection about these products; they make their selection based on the brands. And these products are considered to be consumed continuously. Even though fast moving consumer goods are also known ...

Sener Trade started its business by importing white goods from Italian Zanussi in 1976. Then the company started importing American Carrier Air-Conditioners. In the following years, we focused on government tenders because of our will to improve the infrastructure of our state...

It is to develop skills, processes and methods in world standards by focusing on the brands that we represent. Behind our brands that make people smile; there are seriously and proudly managed processes.


Fast moving consumer goods are defined as products with short shelf lives and short storage periods. Consumers don't think a lot when they make a selection about these products; they make their selection based on the brands.


Business Partners

What happens when 48,000 people focus on a single vision?

Something wonderful—a company that’s all about good fun—doing good things when it comes to making snacks and caring for the environment. You get a company called Frito-Lay, a proud member of the PepsiCo family.

For more than 75 years, we have enjoyed making the best snacks on earth, starting with simple, farm-grown ingredients.

And we're not stopping now. We continue to innovate, so we can provide tasty products that are good as well as fun.

And we're reducing our environmental footprint by conserving natural resources as well as harnessing renewable energy technology that reduces harmful emissions.

We know we still have a lot of work to do, but we’re up to the challenge. We've had a lot of good fun along the way, and we'll continue that as we look to the future.

Because that is what Frito-Lay is all about.
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster, we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.
Efe Raki ventured upon raki production facility works in 2002 following the abolishment of the government monopoly on the production and sales of distilled liquors in our country.

Efe Raki first met the consumers in Germany in August of 2004 and later in Turkey. Within the first 6 months, Efe Raki reached a successful sales rate beyond expectations when all of the production was sold out.

Upon receiving such appreciation in the market, the annual production capacity was increased from 5 million liters to 15 million liters as of 2005 in order to meet the increasing demand.

Correct brand positioning, consistent marketing and defined promotional strategies also plays a great role in the current success of Efe Raki along with consumer’s appreciation. Efe Raki, meeting consumers as a brand new product in a market where habits are highly deep-rooted, has accomplished creating a loyal customer group despite the compelling structure of the market. Reaching out to more consumers with its unique taste is included in the future marketing strategies of Efe Raki.

The innovations brought to the sector by Efe Raki regarding consumer safety are among the privileges which are adopted by its competitors and which make Efe Raki unique. Following the tragic consequences unearthed by the alcohol scandal that took place in our country, Efe Raki introduced many innovations to the sector in terms of bottle security. Ball-type caps which are impossible to forge thanks to its security system were first developed by Efe Raki. The red tape which appears when the bottle is opened and does not disappear when closed back is another security measure. In addition, the laser-printed production code and the hologram label are included among other security measures. Such applications constantly emphasize how consumer safety is important to Efe Raki.

In the raki market, where only sales took place and no marketing activities were conducted for years, Efe Raki leads the way embracing an innovative vision. Putting its heart and soul into reviving raki culture and keeping it alive in our country, Efe Raki continues developing new products in order to contribute in this culture.
We Are Beam

Beam is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam has evolved into one of the world's leading premium spirits companies... where each employee is treated like family and trusted with a legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and entrepreneurial spirit.
Erikli, leading brand of bottled water sector offers to his consumers the most exquisite and best tasting water of Turkey, together with its experience dating back to 47 years.

Erikli, full to the brim with all the tastes of Uludağ...

Quality is the fundamental base of Erikli, which assumes the responsibility to be the leader of bottled water sector. Erikli’s leading place in the market has been ensured by customer satisfaction owing to high quality standards.

We are all quite conscious that every product on the shelf, every service rendered and every consumer/customer feedback bear importance for us to sustain our leadership. Erikli brand on any product stands for consumption with high reliability, compliance with entire legal requirements and the presence of high quality standards.